About Matthew
Originally from Northern California, Matthew Mendenhall moved to New York City in the mid nineteen nineties. He apprenticed with Richard Avedon and other legendary fashion photographers before striking out on his own. Matthew has developed a singular style of photography that captures the essence of his subjects. He is most noted for his relaxed, lifestyle poses that imbue his images with a natural intimacy that is universal in its appeal. This unique fingerprint that is his work has been published in a range of celebrated editorial and advertising clients including ELLE, Rolling Stone, and MOJO to name a few.
Matthew’s passion is building trust and rapport with his subjects. Highly experienced with both classical and digital photography, his expressive images are powerful, creative representations, whether they are the result of a traditional studio setting, or a result from the more immediate, vibrant digital world of today. Matthew’s technical skills have given him an edge, which allows him the freedom to sincerely and intently focus on the desires of his clients in delivering artful, personal images that tell a real story which connects powerfully to his viewers.
About Cabin Fever
In recent years, Matthew has branched out, shooting stills, promotional and album artwork for several music industry figures, most notably, The Black Crowes. Although some of Matthew’s photographs require a tremendous amount of setup work in the studio, he is committed to a natural, less structured approach to both photography and filmmaking that gains the trust of his subjects. It was this philosophy, in part, that caused The Black Crowes to approach Matthew about documenting the creation of music for their new double album, “Before the Frost... Until the Freeze” and their five live performances, which became the motion picture “Cabin Fever,” released November 24, 2009
Matthew wrote, directed, shot, and edited “Cabin Fever” with the collaboration of Masashi Ohtsu, a personal friend and colleague of many years. They used only two cameras to film the entire project. Matthew’s unobtrusive style allowed him to slip unnoticed into the very heart of the creative process, transferring to the medium of film the birth of an album and dynamic performances of the band. He flawlessly displayed the personal interaction between the members of the band, especially, brothers Chris and Rich Robinson, as they created and composed original music, while documenting the spark of connection between the band, the music, and the audience during the five intimate performances at Levon Helm’s Barn in Woodstock, New York.
Matthew looks forward to future projects furthering his creative vision.